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Zack Balber

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America's Bulletin Board

According to Diane Arbus “Photography was a license to go wherever I wanted and do what I wanted to do. The camera is a kind of passport that annihilates moral boundaries and social inhibitions, freeing the photographer from any responsibility toward the people photographed.” Advertising is all around us yet it affects us on a subconscious level. Most people claim that advertising has no affect on them because they “block it out”. “America’s Bulletin Board” exposes outdoor advertising as a distorted cultural language that reduces life’s experiences to slogans and snapshots. Using new technology, catchy slogans, and beautiful models they powerfully, colorfully, and subtly create “America’s Bulletin Board’s” which create a surrealist dream of what life is supposed to look like. Driving from Miami to North Carolina I gathered a small section of the outdoor advertising that all of us are exposed to everyday. Using candid snap shots juxtaposed against the advertising campaigns, I am able to unveil outdoor advertising as a distorted cultural language that reduces life experience to slogans and snap shots.  

Not All Beef Is Created Equal.jpg
Seperation Anxiety.jpg
American Fruit.jpg
American Greetings.jpg
Emo.jpg
Comcast.jpg
Foot Soldiers.jpg
Beauty Schools of America.jpg
Beauty For Sale.jpg
Depressed Dial A Life.jpg
We Did It.jpg
Explotation.jpg

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